Jax Lieu

Operator.Closer.Builder.

I’m Jax — a full-cycle, 2x Founding Account Executive in early-stage B2B SaaS. Six years carrying a number: founding AE at Apollo Labs and Swif.ai, top mid-market AM at CIENCE, and strategic BDR at UpKeep, where I sourced and helped close a $500K ARR partnership with McDonald’s USA.

Across those seats I’ve self-sourced $3.95M+ in pipeline and taken teams from $0 to $1M+ ARR — prospect to signature, closing Mid-Market deals from $15K to $75K ACV through executive discovery, multi-threaded champion building, mutual action plans, and disciplined MEDDPICC qualification.

Revenue Built From Zero

As founding AE at Apollo Labs, I built the deal motion that took the company from $0 to $1M ARR — first logo to repeatable close. At Swif.ai, I owned full-cycle mid-market and drove +200% growth, landing deals like TrustRadius by finding the internal rebel and arming them to win the room without me.

See how I run a deal

Methodologies & Training

MEDDPICC (David Weiss)GAP SellingChallengerCommand of the MessageTodd Caponi — 4 LeversCRO School (Manderovic / Coudounaris)

Jax Lieu

Greater Seattle

Connect on LinkedIn

@jaxlieu · GTM systems, live builds, receipts

Get in touch

hello@getbrains.co

Career

Six years. Five companies. $3.95M+ self-sourced.

Based · Greater SeattleFocus · Seed – Series B B2B SaaS

Shipped revenue at

01 / 05Sept 2024 — June 2025
Apollo Labs (by Apollo.io)
Founding Sr. Account Executive & GTM Engineer
Remote · Series D · $1.6B valuation
Founding commercial hire for Apollo Labs — the outbound-as-a-service arm of Apollo.io. Scaled from inception to $1M+ ARR in under ten months, owning full-cycle motion, ICP, messaging, case studies, and partner GTM across four Mid-Market clients at $80K ACV.
🏆 PSL Pitch Winner · 1 of 17 · Seattle Startup Day 2026
Pipeline Generated
$2.5M+
Closed ARR
$258K · 4 deals
Close Rate
20% · 20 opps
Meeting Held Rate
~90%
Pipeline by Quarter
FY24 · Q4
Build · 12 mtgs · 6 opps · 1 closed
$500K
FY25 · Q1
Scale · 14 mtgs · 9 opps · 2 closed
$1.1M
FY25 · Q2
Acceleration · 6 mtgs · 5 opps · 1 closed
$900K
Notable logos closed
Goodpath · Rillet ERP · Bellwether Coffee · The Avid Group
02 / 05Jan 2024 — Aug 2024
Swif.ai
Head of Sales · 1099 Contract
Remote · Pre-Series A · Pegasus Angel Accelerator
Joined pre-Series A at inception-stage under a founding-team mandate — full ownership of pipeline, ICP, messaging, and up-market motion in exchange for a path to VP Sales. Delivered 200% run-rate growth and moved ACVs 3x up-market inside two quarters despite <10-month runway constraints.
Closed ARR
$75K
Run-Rate Growth
+200% ($35K → $110K)
ACV Lift
+250% up-market
Pipeline Generated
$250K+
Motion by Quarter
FY24 · Q1
GTM overhaul · 79.2% cycle-time reduction
Rebuild
FY24 · Q2
Growth · 10 closed deals
$125K
FY24 · Q3
Expansion · TrustRadius, Patreon
$200K
Notable logos closed
Patreon · TrustRadius · Dots (YC) · Salt Labs (acq. Chime) · xUnlocked · Mysa · Phylos
03 / 05June 2022 — Aug 2023
CIENCE Technologies
Mid-Market Account Manager · Full-Cycle Closer
Remote · Outbound-as-a-Service · Mid-Market SaaS
Closed pilots end-to-end for SMB and mid-market SaaS clients across fintech, climate, and dev services. Ranked #1 Top Revenue Driver in March 2023 with $150K closed-won and held 60% client retention — 2x the team benchmark.
#1 Top Revenue Driver · March 2023
Top Revenue Driver (Mar '23)
1 of 10 · $150K closed-won
Retention
60% vs. 30% team avg
Annual Quota
$720K · $180K/qtr
TCV
$15K–$25K / 3 mo
Quota Attainment
FY22 · Q3
8 deals · ramp
80%
FY22 · Q4
11 deals
120%
FY23 · Q1
13 deals
140%
FY23 · Q2
10 deals
110%
Notable logos closed
Alkami Technologies · Overstory · Mantis Innovation · Distillery
04 / 05Sept 2021 — June 2022
UpKeep
Strategic BDR · Key Accounts (In-House)
Remote · Series B · $50M raised
Joined UpKeep — a Series B CMMS SaaS startup — to support the push toward $15M ARR and drive brand awareness across Fortune 100 enterprises. Promoted to Strategic Key BDR after five months. Sourced McDonald's USA, resulting in a $500K ARR partnership uplift.
Top Performer BDR · Nov '21 · 200%+ to plan
Pipeline Sourced
$1.2M+
MoM Quota Attainment
120%+ avg
Top BDR (Nov '21)
1 of 10 · 200%+ to plan
ACV Growth
$15–20K → $50–75K
Quota Attainment
FY21 · Q4
59 bookings
130%
FY22 · Q1
63 bookings
140%
FY22 · Q2
48 bookings · post-promotion, high-ACV
160%
Notable logos sourced
McDonald's USA · Coca-Cola · American Sugar · GAF Corp. · Blue Bell Creameries · Milwaukee Valve · KENT Corp. · Compass Minerals
05 / 052019 — 2021
Tenbound
Research Analyst & GTM
Remote · Sales Development Research & Advisory
Foundational sales-development research and GTM analyst work — the classroom for everything that followed. Built pipeline benchmarks, vendor landscapes, and outbound diagnostics for the industry's leading SDR advisory.
Focus
SDR Research & Benchmarks
Foundation
Sales development first principles

Series A traction context (Rillet ERP, Goodpath, Overstory) lives on the Work page.

Off the clock

Amateur debut · October 2026

I sell the way I fight.

Left hooks. Left brain. Same reps. I’m training for my amateur boxing debut in October 2026 — documenting the road there under one rule: progress over perfection.

Same discipline I bring to a pipeline. Show up when no one’s watching. Take the hit, reset, keep working.

Follow @sweetpeasjax on YouTube 🥊 Progress over perfection

Operator.Closer.Builder.

Six years. Five companies. $3.95M+ self-sourced.

Apollo Labs (by Apollo.io)

Swif.ai

CIENCE Technologies

UpKeep

Tenbound

I sell the way I fight.